tHE tOOLS oF tHE tRADE
The relationship between myself and my clients also involves the use of an online communication platform to further organisation of the campaign. As a team, we can present opportunities and discuss the campaign with clients, helping us to organise campaign tasks between ourselves and our clients, should they need to send over images, content or comments for opportunities. The platform enables us to assign individuals to manage and monitor certain tasks with you when you need them.
I find tools and platforms such as these essential, as our department is able to maintain links with the client as well as other departments, so we all know what each other is doing and can keep everyone up to date and organised as a whole. Responding to client messages and posts effectively, and updating them with our actions, allows them to feel connected and close to the business through our quick responses, building trust in what we are doing to benefit their campaign.
Organising and managing your time effectively using methods that work for you, combined with that of social business-orientated platforms, can make all the difference. Another tip I found helpful, is having a weekly calendar. Weekly calendars are great to draft on your plans such as key tasks and the clients you want to focus on that day. This is also beneficial for should you be going on holiday and need to hand over clients to a colleague, as you can give them your planner with actions already mapped out for them.
MAKE IT STICK
Don’t be mistaken once you’ve made your monthly plans and have drafted everything out that you can’t then change it, it’s important to still have a degree of flexibility to conduct other necessary tasks if they are urgent. The more organised and up to date you are, the more you will understand about your clients and when tasks can be swapped around on your planner. You’ll be able to manage actions and know what will and won’t be affected by changing things around.